In this digital era, brand loyalty among internet users inevitably becomes scarce as the high discounts and innumerable offers catch attention of maximum users than a shooting star. Moreover, competitive prices abound due to the presence of a large number of choices which actually exceeds the number of consumers.
An app’s success or failure undeniably lies in the hands of its customers in spite of how much you have given on the app’s genre and quality. It is the customer only who decides whether your app can stand in the market or not.
In fact, customers satisfaction is the topmost goal of any business and also the backbone of successful companies in the world. The mantra is “A happy consumer is a loyal consumer and a loyal consumer purchase repeatedly from you”. As a result, it acts as your very own invaluable brand ambassador.
However, in this competitive digital world, app developers find it difficult and complex to attract a large number of users. The acquisition of users has become an extremely expensive issue, and as if finding users is no longer difficult enough, retaining these clients is another issue to which attention should be paid. So, where do you go to get a loyal customer? Well, look no further, and move on to your application itself!
Today, many mobile applications and various web compliant websites consist a powerful way of monitoring and rewarding loyal customers. People are nowadays completely relying on mobile apps for shopping and increasingly turning to their smartphones for buy everything whether it’s to plan a holiday trip, buy property, buy groceries etc.
In this scenario, Customer retention becomes the ultimate goal of any growing business. Thus, mobile applications not only allow customers to access information and services but also provide a convenient means for these brands to continue interacting with customers even after their purchases, one of the most useful ways for companies to generate loyalty and a positive relationship with customers. Having said that, mobile applications can offer retention, satisfaction, and customer loyalty only if they meet certain requirements.
In this blog, we have listed out some of these tips for mobile apps. Nowadays, many top Android app design & development companies in India and US are using these tips to rule in the online world. Here is the list:
1) Bring passion to users
An enthusiastic and a passionate user acts as a catalyst for the growth of your company, as well as for customer retention. You can offer rewards for spreading the news of your application and invite friends to download it on their smartphones. This will create excitement about your product and you will also get more users.
2) Easily accessible
Consumers always like the ease of use and accessibility. When customers make a purchase through an application, the simple fact that they can do this easily and without problems keeps them committed to their brand. In addition, previously stored payment details and other user information act as a great incentive in terms of customer loyalty and retention.
3) Support
If you help your customer at any time and encourage your customers to interact with your business 24×7 then it not only helps in improving the customer engagement but also offers an unprecedented opportunity which further enhances loyalty and customer retention.
The creation of in-app feedback forms integrated into the application provides an exceptional opportunity for brands to obtain valuable feedback from customers about their application, with the help of which they can detect the services that need improvement. This helps keep your clients locked up while capturing new ones. Truly, a win-win scenario for both the client and the company.
4) Give rewards to loyal customers
Mobile applications can be an excellent way to make the customer experience easy, versatile and easy to use. This allows a customer-centric application to become the perfect tool for customer loyalty and can really help companies to make an extra effort in customer retention by encouraging customers to perform certain actions that give them a special benefit, as a special access to your new collection, a discount on your next purchase, or maybe even a coupon to redeem on other services. In fact, retaining customers is as important as attracting new customers.
5) Social media impact
For increasing user retention, it is the customer relationships which are responsible. It is good if you develop an app and it highly attracts many users but it is more likely to keep your users hooked if you develop strong relationships with your customers that go beyond the application itself. Social media connectivity can help with this. It is a good way to stay in touch with your friends, family across the globe. In fact, it can do wonders when it about customer retention for your App.
Social networks can be used effectively to build your brand. Also, reward the audience for their participation in social networks, such as Facebook and Twitter conversations, and see how their applications acquire a life of their own, what their customers can enjoy. Do not just create an application, but aim to create a wider application community.
6) Give space to customers
It is important to build personality into your app since on one side, there are polite application notifications and on the other side, there is unabashed spamming. However, spamming is not a good thing, so don’t spam people. Offer your customers the opportunity to opt for notifications, instead of simply assuming that everyone wants to hear from you.
Schedule an appropriate schedule to remind customers to return to your application if they stay away too long. Also, experiment with different styles of notifications, but always keep them short, easy to read and catchy, with a clear message, like “We miss you! Do not forget to check out our new features” or “Play our new level”. Remember, you are Building a brand, and not just a product, and as important as getting customers back, is also essential to maintaining quality and standard of your application.
7) Keep the app always updated
There may be chances that customers might download your app based on a friend’s recommendation, an advertisement, and an app search. And once, your customers download the app, it becomes important for you to make regular updates about new features or other compelling content in order to hold your customer’s interest in the app and which makes people will go and using your app.
Another important aspect which needs to keep in mind is the timing of the updates. If you publish content too often, people can devalue your application and even stop paying attention to it completely. On the other hand, if you wait too long to launch content, people may get bored and even eliminate your application! Therefore, always remember to strike to achieve the right balance between time and relevant content to achieve customer loyalty and retention.
8) Accept the app’s mistakes
It doesn’t matter how much efforts you have put to make an app more likable, there will always be some complaints from customers. Therefore, instead of being in denial and providing excuses, it is important to acknowledge your error and work on the design flaws of your application. Once customer complaints have been addressed, customer loyalty and retention will follow.
9) Geolocators
This feature if, however, employed within the app helps its customers to take advantage of various specials offers whenever they are in or a nearby location of the store. The user of the application would be notified about a sale or even a loyalty bonus for being a regular and loyal customer. This strategy works incredibly well for retailers, as well as for food outlets, as it gives way to a strong union of consumers and retention and loyalty of customers.
10) Utilize game dynamics
It is important to give your customers a strong reason to come back to your application after using it once. It is the best keep your app more addictive and preventing it from getting ignored. So it is better to design a game by using game dynamics in order to keep the novelty from wearing off instead of those games which are designed just for fun and for only a short span of time.
The most effective way to keep them engaged with the game is to reward your customers on regular basis and deploy game challenges too with new levels of interaction that stimulate their brain. One of the most recognized types of game dynamics is the use of badges on Foursquare, where people get a reward for completing an action.
Other dynamics of the game can include the creation of a function that forces its clients to take a measure or make a decision within a certain time frame, in order to avoid receiving a penalty or punishment. This can be a fun way to establish customer retention.
Conclusion:
So far we have seen some of the customer retention and loyalty techniques for mobile apps. In fact, it has become a common norm for such businesses to have these mobile applications if they want to reach out people at massive scale. Moreover, you need to opt for latest technology trends if you want your business to stay ahead of competitors.
However, if your business is facing any difficulty with mobile app development, then you can contact us. We have a proficient team of iOS/Android mobile app developers in India who have successfully delivered 640+ projects to more than 100 clients across 20+ countries. Contact us today!
visit our website: www.appzure.com
Cross-platform mobile app development tools are programs which permit you to make mobile apps for multiple mobile platforms, similar to apps for android and iOS, using a similar code base.
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