Mobile app development is the need of today’s hour. In fact, application development industry is an ever-growing industry. It is now more competitive than ever and would be three times more competitive in upcoming years due to its expansion in each area of development. That’s why apps development companies are facing many new challenges nowadays.
There are plenty of mobile app developers present on the market who are developing and releasing their apps in mobile app stores every day. However, the majority of app development companies are not getting a good reputation and recognition due to unnoticeable mistakes they make while developing apps. These mistakes not only harm their reputation but also prevent them moving towards success.
In this blog, we have listed out all those mistakes which iOS/Android applications development companies make and you will find respective remedies to avoid such mistakes in future.
Mistake 1: Avoiding mobile app marketing
It is one of the worst mistake done by most of the app development companies nowadays. They develop useful mobile apps for their users but fail to market it which ultimately prevent them reaching out their target audience.
In fact, Marketing plays a big role in this digital arena and it is the only way which ensures that your mobile app reaches a large user base. Since there is a strong competition on Google play stores and other app stores among millions of apps, some apps get massive downloads while others don’t. That’s why mobile app marketing concept should be implemented in a right manner by these companies.
Remedy: Make a smart app marketing strategy which can give your brand a good recognition across the globe and help connect with your loyal customers for a long time. Also, remain active on your social media accounts in order to promote and outreach the app.You should also have a targeted sales plan and omni channel marketing strategy.
Mistake 2: Overlooking user engagement
Mobile apps are now an integral part of our daily activities and a large number of people spending an average of 30 hours per month on their mobile devices.
However, there are still some mobile app development companies which may overlook its user engagement and also not give importance to the user experience. Apps are made for users so, it should be engaging one. A bad user experience may lead to the failure of an app.
Mobile app developers should take care of intuitive designing as this is the crucial factor for user engagement. Therefore, Android or iOS app development companies shouldn’t overlook their user engagement.
Remedy: Run UAT(User acceptance testing) before finalizing an app. It checks how an app works on the mobile platform. It provides better user experience and persona. Moreover, you need to wire frame the entire designing process.
Mistake 3: Hoping for high mobile app retention rates
There are millions of apps available on the market. People download them every day but many of these apps are abandoned or never even used in reality. As a result, mobile app ecosystem or mobile app market suffers from poor retention. As per a survey conducted by Loyalitcs, approximately 80% of the mobile apps used to churn within 90 days of their download. This may ultimately affect the high mobile app retention rates.
Remedy: Improve the mobile app retention rates via push notifications, in-app messaging, remarking, individualization and much more.
Mistake 4: Avoid using the analytics
Today, every digital interface comes with inside analytical tool which gives valuable insights about the users. It gives business owners relevant insights about the users and the in-app behavior. This further help them to mend the faults in the app and to make better user experience. In fact, an app without the associated analytic tool is bound to be less knowledgeable about its users.
Remedy: applications development companies should focus on the following key metrics of app analytics:
– Retention rate
– Monthly active users (MAU)
– Average session length
– User engagement
– Daily active users (DAU)
– App crashes
Mistake 5: Avoiding testing of mobile apps
Performance of an app is what actually matters after it gets launched on the market. Every user expects a smooth and glitch-free performance of an app as it leaves a good impression on its user’s mind. Therefore, there is only way which can ensure a glitch-free user experience is to test the app many times across all the devices and available platforms.
Remedy: Testing by experts should be done in order to get quality apps which ensures high quality for the users.
Mistake 6: Ignoring pre-launch marketing
Pre-launch marketing is playing a great role nowadays. It should be started before the app is actually launched on the market. It is a crucial part of mobile app marketing. This creates a buzz around your app before it actually hits the marketplace and then you can start post-launch campaign too. That’s why pre-launch marketing has become so important for businesses now.
Remedy: You can do the following things in the pre-launch marketing of your app:
– Build a small website as soon as you get the basics of the upcoming app like app name, logo, basic design and concept and publish the content on the app idea.
– Target the keywords which are going to come to the search ranks.
– Create business pages, social profiles in the name of your app and do publish regular updates.
– Use promotional campaigns, adverts and feedback gathering from the social audience.
– Use email marketing, banner ads and direct messaging to reach out the loyal customers.
– Try to make your launch a big event and also publish the press release to reach your loyal audience.
– Try to contact influencers in your industry and give them an idea of your upcoming app.
Mistake 7: Developing apps that lack clear purpose
Developing apps without having a clear purpose would not reach the target audience. As there are already millions of apps available on the market, only apps with clear and well-defined purpose catch the attention of maximum users. In fact, an app developed without any purpose is of no use and it only indicates surefire failure. Therefore, only a purposeful app can succeed in this competitive arena and serve as an ultimate bookmark for its loyal users.
Remedy: A well-defined purpose for developing an app is the biggest solution. Moreover, incorporate proper QA throughout the whole development instead of doing it at the end. Also, check the main objective of the app and run the respective tests while its development process to avoid unwanted errors.
Mistake 8: Lacking a Backup Plan for Post-Launch Bugs
A Bug is something which annoys most when you have given your best efforts to develop an app. Whenever a bug is slipped through the cracks, you need to fix it as soon as possible. You should always have a backup plan for such unplanned escapades when the bug is not really your fault. For this, you can be even rewarded for your service. But if the bug reported is your fault, then you should ensure full protection from debugging sessions.
Remedy: Get a backup plan to overcome these unexpected bugs. Always discuss support policies in advance, post-launch issues and specify a time frame. Also, don’t assume anything and be sure to fix any bud if encountered.
Mistake 9: Setting Cost Expectations and wishful time
People often do this mistake by getting optimistic about wishful development estimated for complex features like CMS, notifications etc. They set their wishful time and costs which can lead to contention if the project schedule stretches. So, it is better to be upfront about development costs and time. Also, use the same as opportunities to explain the complexities involved.
Remedy: Be realistic and practical about costs and time for complicated features and must ensure that each complex feature is achieving the app goals.
Mistake 10: Not releasing regular updates
Even if you have developed a perfect app and confident about it, still there are some people who would not be satisfied with the features and performance of your app. Your job doesn’t end with development, marketing and monitoring the performance of the apps. You actually need to improve the app according to your users and make changes or fix bugs as and when found. Also, ensure regular updates to the users so that they can give you feedback and you can make changes accordingly.
Remedy: Use professional tools to know your customer’s and app’s behavior.
Conclusion:
As far we have seen the top 10 mistakes that mobile development companies make along the respective remedies to solve all these problems. However, it is important for business owners to first understand the customer’s needs and study all such metrics that contribute to app success. Also, study the app analytics to improve an app’s efficiency.
An app is good for nothing if it doesn’t include advanced knowledge of the market and traits. So, avoid mistakes that are mentioned above and come up with clean apps. Also, you can opt for expert mobile app developers with good experience, knowledge, and expertise in their domain. At Appzure, we have an expert team of mobile app developers who have successfully delivered 640+ projects to 120+ clients in 20+ countries. For any query, you are free to contact us!
For the best mobile app development company you can refer: http://www.appzure.com
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